[UPDATE] APRN WEBFORUM Series 1: “The New Communication Approach in Understanding the New Norm”

Jakarta – Providing insights and perspectives on public relations and communication management in the “New Norm” is the purpose for ASEAN PR Network to organize a 3-part series Virtual Forum in July.  In cooperation with Global Alliance of PR and Communication Management (GA), the Webforum series-1 was held last 14th of July inviting communication experts from Malaysia, China and Spain. With the main theme “The New Communication Approach in Understanding the New Norm”, the speakers had shared their expert insights on effective communication management during the coronavirus pandemic as a key to safeguarding businesses and preparing for the future.   

The first speaker, Dato’ Sri Haji Ibrahim Abdul Rahman, the President of Institute of PR Malaysia and the former Director General Department of Information, shared how Malaysia government implemented their communication management’s best practices during the pandemic and to what extent does Malaysia government apply a two-way communication with the citizens. He also shared some approaches that can be replicated by other government leaders such as Indonesia.

The discussion continued with a very impressive presentation of Ms. Yin Xiaodong the Founder of 17PR.com, a large PR professional association in China, about how we understand the ‘New Norm’ and why every organization leader shows empathy and being socially responsible towards the community at large.  She also mentioned new communication approaches that China government and civil societies have implemented to encourage individual members of the society to participate in its service to its community. And lastly, the speaker from Spain, Jose Manuel Velasco had shared about his insights on how company leaders should address the aspect of their internal communication and what is the best way to encourage more employee engagement. The forum was participated with audiences around the ASEAN region and the dynamic discussion was moderated by LSPR’s expert lecturer Syafiq Basri Assegaff.