Jakarta – The Ministry of Mass Media Communication held a webinar “Digital Creative Copywriting” last Friday, July 9th 2021. What is copywriting? It’s more like writing text for marketing purposes, and will be used as marketing content. This marketing content hopefully could deliver the brand’s message and be remembered as well in the audience’s mind.

In this opportunity, Mr. Lingga Wastu, marketing manager of Hello Sehat, who experienced ecommercials, brands, and related things for 10 years, was invited to share his stories. In his opinion, marketing contents are really important because they answer the audience’s questions. Moreover, through marketing content we could communicate, connect, and build trust with our audience.

Mr. Lingga explained about content jobdesc.

There are some step stages in content making, not only how to make content, but also how to build our mindset. Mr. Lingga talked about 3 greatest content, copywriting, content writing, and UX writing. In his presentation, he also explained the content purposes, jobdesc, content output, also the format.

Me. Lingga shared tips to do creative writing

In last Friday’s webinar, Mr. Lingga also explained how to set our mindset to be creative to make a creative content. After that he discussed some commercial structures. The webinar closed with some questions from participants.

 

Article by: Gretha