Jakarta – LSPR YDC proudly presented The Importance of Personal Branding in Improving Diplomacy Skills webinar, last Tuesday, September 18th 2021. The speaker is Mr. Faldo Maldini, special staff of the minister of state secretary of communication and media. The master of ceremony was Putri Aprilia and the moderator was Zebi Magnolia.
The webinar was started with the opening speech by Krisna Wijaya Kesuma, as the President of LSPR YDC. Followed by Rio Alfando as the President of LSPR Student League, Mrs. Patricia Vicky Sihombing, M.Si as head of student activities, and closed by Mr. Taufan Teguh Akbari, Ph.D as vice rector 3.
First question is about how to build personal branding for our future portfolio, in the social media era. According to Mr. Faldo Maldini, personal branding is more about our habits, ourselves. We are the ones who decide people’s perspective about us. We want to be seen as someone with critical thoughts, then we should learn to be. Which kind of personal branding you want people to see from you, or how we want the public to repute us. to reach the personal branding purpose, of course we need to be processed. And in that process, we have to focus to reach our goal, and don’t be afraid to try new things. We build personal branding not just to create a good image, but also a good impact.
The next question is about improving diplomacy skills. Signing as a diplomat isn’t an easy thing. We should pass some kind of tests, to be accepted as a diplomat. In this pandemic era, diplomacy is kind of hard to do. Doing online diplomacy is a new thing, maybe a new trend. But being a diplomat isn’t an impossible thing. With focus and efforts, we can beat any possibilities. We should improve our self-capacities. And the only way to improve is by practice and process.
These days, people are building their personal brand by sharing their achievements on social media. Don’t quickly get jealous, because with enough effort and hard work, you also could achieve it.
Article by: Gretha