Jakarta – Thursday, March 24, 2022, at 14.00 – 16.00 WIB, SWA x MIX Go to Campus 2022 held a free webinar themed “Corporate Social Marketing for SDGs” held live via the Zoom and Youtube platforms. The event discussed support for the participation of the business world in achieving sustainable development goals (Sustainable Development Goals). The webinar was hosted by Ms. Lis Hendriani (senior editor of MIX Marcom magazine) as moderator, as well as 3 other resource persons namely Ms. Liza Diniarizky Putri, M. Social Welfare., M.I .Kom (lecturer of communication science, public relations & marketing study program at Serang Raya University), Ms. Intan Pratiwi Damawanti (head of corporate communication Herbalife Nutrition Indonesia), and Mrs. Latifa Ramonira MI Kom. (Lecturer of LSPR institute).

Mrs. Intan Pratiwi Damawanti as head of corporate communication for Herbalife Nutrition Indonesia talked about what social marketing practices have been carried out by Herbalife Nutrition Indonesia. In his presentation, the Casa Herbalife Nutrition program under the auspices of the Herbalife Nutrition Foundation (HNF) aims to help provide access to good nutrition for vulnerable children in the world, including Indonesia, by partnering with other non-profit organizations to run nutrition programs.

In the 2nd session, Ms. Liza Diniarizky Putri, M. Kesos., M. I. Kom as a lecturer in communication, public relations & marketing study program at Serang Raya University (UNSERA) gave a discussion about UNSERA’s contribution in building the country and the reputation of achieving SDGs through the Tridharma of Higher Education. In its contribution, UNSERA plays a role in SDGs number 4, namely quality education. In addition, the role of UNSERA with the Tridharma of Higher Education is using community service, education, and teaching, as well as research and development. The last speaker, Mrs. Latifa Ramonira M. I. Kom. As Lecturer of LSPR, the institute talks about how LSPR contributes to the commitment to achieving SDGs by running various programs or activities related to Sustainable Living. At the end of the event, a question and answer session was opened with the theme given by each of the three speakers.

Presentation material

The speakers

Article by Desyifa