JAKARTA – LSPR Communication and Business Institute students from marketing communication faculty, MKT23-2SP class, held an annual event Marketing Communication Showcase 2022, with theme “Instaperfect Station”. The event was held 2 days, August 5 and 6, 2022. 

This year’s showcase was collaborated with Instaperfect brand at Lustre Café, located in Pondok Indah Mall 1. This event was supported by Olivia Hutagaol, M.Si, as the lecturer in charge for Marketing Showcase.

Yesterday’s event was talking about how to run a brand activation as an art who direct consumers action through a brand interaction. Brand activation in Marketing Showcase was presented by workshop ad beauty class by Instaperfect brand.

The purpose of the event, beside make up education’s purpose, was to complete the annual event “Marketing Showcase”, in marketing communication faculty and to created relation between brand and its customers, to created a stronger brand image and to prove what has been told in the brand advertisement is true.

“We saw the woman needs, especially those who lived in urban areas with a compact activities, but have no time to do some make ups. Along with Wardah Instaperfect women no more need extra time to look pretty. Wardah Instaperfect was designed to help women by creating a perfect make up only by one application,” said Wardah Brand Manager, Sheilla Firdausa, in her written explanation. (Source: liputan6.com)

Instaperfect is a brand by Wardah, created with easy formula and affordable price, was release on 2015 and has some featured products. It has many advantages, such as safe and halal raw materials and makes makeup last up to 12 hours. With the advantages it has, it is very suitable for working women who don’t need continuous touch ups.

The Marketing Communication 2022 Showcase event was gave benefits to all the students, building relationship with external sides, such as brand, sponsorship, medias, vendors, and many more. Also the Marketing Campaign strategy so the students are able to move out their creative ideas. Moreover, students are also trained to be able to designing a real marketing communication concept in communicating the brand activation and implementing marketing strategies that can increase awareness and cost revenue for the Instaperfect brand.