Name:
Dr. Michael Adhi Nugroho
Expert in:
Marketing Communication
Education:
Universitas Gotong Royong, SE, awarded 2004
University of Western Australia, MBA, awarded 2009
Universitas Tarumanagara, MM, awarded 2011
Universitas Borobudur. Dr, awarded 2018
Professional Experience:
– Lecturer (academic rank Lektor/Assistant Professor)
Universitas Prof. Dr. Moestopo (from 2018)
Teaching marketing, logic, business communication, managerial economics classes for
graduate and post graduate class
Scientific Committee
– Universitas Tarumanagara (from 2020)
Provides editorial for scientific journals to be published on International Conference on
Entrepreneurship and Business Management
Marketing Consultant
– Vedhamika Persada (from 2020)
Provides marketing and sales consultancy to F&B businesses, specializing on Bakery,
Café, and restaurant
Contributing Editor
Yangcanggih.com (from 2015)
Provides editorial duty for news and product reviews
Publication / Research:
“Pemasaran Digital dan Peranannya dalam membangun ekonomi”
“Buku Ajar Pengantar Ilmu Komunikasi”
“Digital Marketing : Teori, Implementasi dan Masa Depan Digital Marketing”
“Creating effective marketing communication strategy for electric car mass market appeal”
