Name: Safaruddin Husada, M.I.Kom
Expert in:
Marketing Communication, Entrepreneurship
Education:
Master’s Degree of Marketing Communication Budiluhur University, Jakarta.
2012 – 2015
Bachelor of English Literature – Hasanuddin University 1986-1992″
Professional Experience:
Chief Editor, digitalbank.id
2020 – Now
General Manager Support PT Ikratama Mandala (Saliha.id)
2015 – 2019
Communications Manager PT Ford Motor Indonesia
2007 – 2010
Community Marketing Manager McDonald’s Indonesia
1996 – 2007″
Publication / Research :
“(2024). The Implementation of Bank as a Service Marketing Communication Strategy in Increasing the number of customers on blu by BCA Digital
JCPR: Journal of Communication and Public Relations, 3(1), 32 – 54.
(2024). Komunikasi Pemasaran Offline to Digital (O2O) PT. Bank Aladin Syariah Tbk.
PUSTAKOM: Jurnal Pustaka Komunikasi, 7(1), 197 – 210.
(2024). Marketing Communication Strategy in Peer-to-Peer Lending for Indodana Online Loan Services to Appeal to Millennial Customers.
Journal of Research on Business and Tourism, 4(1) 32-45.
(2024). GASTRODIPLOMASI INDONESIA: PROMOSI CITRA MELALUI PRODUK KOPIKO DALAM SERIAL DRAMA KOREA.
Jurnal Ilmu Komunikasi UHO: Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi
9(2), 406-421. “
