Name:
Prof. Dr. Rudy Harjanto
Expert in:
Communication Studies
Education:
Universitas Brawijaya – Doktor 2021
Universitas Pelita Harapan – Doktor 2021
Universitas Brawijaya – Doktor 2019
Institut Teknologi Bandung – Doktor 2016
Universitas Gadjah Mada – Doktor 2016
Institut Kesenian Jakarta – Magister Seni 2014
Universitas Padjadjaran – Doktor 2010
Publication / Research:
(2009). Prinsip-prinsip periklanan. PT Gramedia
(2008). Komunikasi getok tular pengantar popularitas merek. Jurnal Komunikasi 9 (2), 233-242
(2017). Manajemen komunikasi pemasaran terpadu: integrated marketing communications management. PT RajaGrafindo Persada.
(2017). Manajemen Komunikasi Pemasaran Terpadu: Bisnis, Pemasaran, dan Komunikasi Pemasaran, Seri# 1. Rajawali Pers, Divisi Buku Perguruan Tinggi
(2020). Impact of brand life cycle to extend product’s life cycle. International Journal of Management (IJM) 11 (8), 970-981
(2023). The Importance of Trust in Cultivating Employee Loyalty and Productivity in a Remote Work Environment. International Journal of Professional Business Review 8 (6), e02159-e02159
(2021). Consumer Tribalism in Buying Decision Role. Ninth International Conference on Entrepreneurship and Business Management
(2020). The Symbolic Meaning Value in the Purchasing Decision Making Process of Smartphone Brand. Proceedings of the 2nd International Conference on Interdisciplinary Arts
(2014). Graffiti Exists as both an Art and a Tool of Education. Arts And Design Studies 20, 20-27
