Intended Learning Outcomes 

KNOWLEDGE

1. Possess a thorough understanding of the fundamental principles of fine arts and design.
2. Master knowledge of the history of visual arts and design in both Indonesia and globally.
3. Proficient in theories of media and communication relevant to visual communication design.
4. Proficient in the principles of project management for visual communication design.
5. Master methods of designing visual communication works as solutions to problems.
6. Proficient in the production methods of visual communication design works.
7. Master research methods relevant for understanding the target audience of visual communication design.
8. Proficient in knowledge of technological advancements and media developments related to Visual Communication Design.
9. Proficient in intellectual property rights knowledge relevant to Visual Communication Design.
10. Master professional ethics in Visual Communication Design.

GENERAL SKILLS

1. Capable of applying logical, critical, systematic, and innovative thinking in the context of the development or implementation of science and/or technology according to one’s field of expertise.
2. Able to demonstrate independent, high-quality, and measurable performance.
3. Capable of assessing the implications of the development or implementation of science, technology, or arts according to one’s expertise, based on norms, procedures, and scientific ethics to produce solutions, ideas, designs, or art critiques.
4. Compile a scientific description of the study results in the form of a thesis or final project report, and upload it to the university’s website.
5. Capable of making precise decisions in the context of problem-solving in their field of expertise, based on the analysis of information and data.
6. Able to maintain and develop networks with mentors, colleagues, both within and outside their institution.
7. Responsible for achieving work group results and conducting supervision and evaluation of work assigned to subordinates.
8. Capable of performing self-evaluation on work groups under their responsibility, and managing independent learning.
9. Able to document, store, secure, and retrieve data to ensure validity and prevent plagiarism.

SPECIFIC SKILLS

1. Able to apply elements and principles of design to visual communication media.
2. Skilled in image processing using appropriate technology.
3. Able to apply typography in visual communication media using suitable technology.
4. Skilled in handling audio-visual elements in the design of visual communication works.
5. Able to use relevant devices and technologies in the design process of visual communication works.
6. Able to develop concepts and narratives for visual communication design works based on structured research and analysis.
7. Able to design visual communication works using relevant technology and media for problem-solving.
8. Able to devise visual communication strategies as problem-solving measures.
9. Able to utilize research related to visual communication design as a basis for problem-solving.
10. Capable of critically and objectively evaluating visual communication works.
11. Able to collaborate in the design process of visual communication works to solve problems.
12. Proficient in project management for visual communication design.
13. Able to present visual communication works.

ATTITUDES

1. Devout and able to demonstrate a religious attitude.
2. Upholds humanitarian values in carrying out duties based on religion, morals, and ethics.
3. Contributes to improving the quality of community, national, and state life, and civilization based on Pancasila.
4. Acts as a proud citizen who loves the homeland, possesses nationalism, and feels a responsibility towards the nation and state.
5. Respects cultural diversity, viewpoints, religions, and beliefs, as well as the original opinions or findings of others.
6. Cooperative and shows social sensitivity and concern for the community and environment.
7. Law-abiding and disciplined in societal and national life.
8. Internalizes values, norms, and academic ethics.
9. Demonstrates responsible attitude towards work in their field of expertise independently.
10. Internalizes the spirit of independence, struggle, and entrepreneurship.
11. Adapts to developments in science and technology.

Overview Visual Communication Design

The Visual Communication Design (VCD) Study Program at LSPR Institute of Communication and Business is designed to equip students with the creative, technical, and conceptual skills necessary to excel in the fast-evolving fields of design and visual storytelling. The program offers two distinct concentrations that cater to diverse interests and career paths: Digital Graphic Design Communication (DGDC) and Film, Videography & Photography (FVP).

Digital Graphic Design Communication (DGDC)
The Digital Graphic Design Communication (DGDC) concentration provides a comprehensive education in digital design, focusing on creative problem-solving through visual communication. Students will master tools like Adobe Creative Suite, engage in design thinking, and explore various media platforms to create engaging and effective visual content.

Film, Videography & Photography (FVP)

The Film, Videography, Photography (FVP) concentration focuses on visual storytelling through both motion and still images. This concentration covers everything from the basics of photography to advanced film production techniques, ensuring students have a deep understanding of both creative and technical aspects of the field.

Graduate Profiles of Digital Graphic Design Communication (DGDC)

“Bachelor of Design with a strong ability to craft visual messages that resonate with audiences. They are skilled in working with digital platforms and tools, combining their aesthetic sensibilities with practical skills to design effective communication materials.”

Careers in Digital Graphic Design Communication (DGDC)

• Graphic Designer 
• Illustrator
• UI/UX Designer
• Art Director
• Motion Graphic Designer
• Brand Strategist
• Freelance Designer

Graduate Profiles of Film, Videography & Photography (FVP)

“Bachelor of Design with a keen eye for detail. They understand how to convey emotions and narratives through images and videos. They are proficient in handling technical equipment, managing production workflows, and editing visual content to deliver compelling stories.”

Careers in Film, Videography & Photography (FVP)

• Filmmaker/Director
• Cinematographer
• Photographer
• Videographer
• Editor (Film/Photo)
• Producer/Production Manager
• Content Creator