Intended Learning Outcomes

 

KNOWLEDGE

  1. Understand general theories and concepts in communication science in accordance with the dynamic development of communication technology. 
  2. Understand the phenomena of public relations, marketing, international relations, mass communication, and performing arts, using the theories and concepts of communication science. 
  3. Understand the concepts, rules, and methods of communication research. 
  4. Understand the rules/ethics in the process of interpersonal communication, group communication, organisational communication, and mass communication. 

GENERAL SKILLS 

  1. Able to apply logical, critical, systematic, and innovative thinking in the context of the development or implementation of science and technology that pays attention to and applies humanities values, according to their field of expertise. 
  2. Able to make appropriate decisions in the context of solving problems in their area of expertise, based on the results of analysis of information and data. 

SPECIFIC SKILLS 

  1. Able to conduct research, measurement, monitoring, and evaluation of campaign planning and the effectiveness of strategic communication activities 
  2. Proficient in identifying communication issues and challenges in strategic decision-making, including social-cultural, business, and public aspects 

ATTITUDES 

  1. Have adaptive behaviour and be persistent in facing challenges in every given task 2. Have ethics and law, be independent, responsible, uphold integrity and excel in producing works.