Expert in : Strategic Branding, Media Planning, Consumer Behavior, IMC
Education : Doctoral Student in Universitas Padjadjaran Fakultas Ekonomi dan Bisnis
Professional Experience :
Branding Expert for 35 years and manage 70 brands,
SVP of Televisi Pendidikan Indonesia,
SVP of Putera Sampoerna Foundation,
COO of PBC,
Marketing Director of Shoe Company
Publication/Research : Brand Cannibalism is not a myth – ICASVE and many more
Sinta : Understanding the role of brand respect and brand love as a strategy to accelerate lovemarks – Sinta 3 prosiding
