Locanation is a campaign proposed by some students of the London School of Public Relations Jakarta to increase public awareness, especially the younger generation to use domestic products or local products. Locanation in-collaboration with LSPR Modelling held “Mannequin Modeling” in the Cafeteria Campus B last January 8, 2014. The models pose using the domestic fashion products accompanied by the appearance of Rey AFI & friends and closed by the appearance of LSPR Dance.
In a series of campaigns, Locanation held Fun Walk last Sunday, January 11 at the area of the Car Free Day. Using a local brand, LSPR Dance led the parade that starts from Campus B LSPR to the Bundaran HI. Bring a board that reads quotes-quotes to support domestic products, the team Locanation distributed souvenirs such as bracelets and doing photo booth as an expression of their support for this campaign. LSPR Dance attracts visitors to view their flash mob.
Through this campaign, the team Locanation hope that Indonesia’s young generation increasingly to be a proud native of Indonesia, began to buy the original product of Indonesia, and even prefer Indonesian products than foreign products. (Fikri)