ASEAN Talks dissect Garuda Indonesia’s reputation as the Top Brand in ASEAN and ASIA

ASEAN Centre for Public Relations Studies (CAPRS) in cooperation with the ASEAN Public Relations Network (APRN) held ASEAN Talks on Friday, July 22, 2016. The ASEAN Talks is an event held every month at the Research Centre Prof. Margono, Campus C, LSPR Jakarta. The event is also supported by the Directorate of ASEAN Functional Cooperation and the Ministry of Foreign Affairs Indonesia

This week ASEAN Talks is all about “The Power of Managing Reputation”. And speakers at this event were Mr. Benny Butarbutar as Vice President of Corporate Communications Garuda Indonesia and Mr. Edhy Aruman as Executive Editor of MIX Magazine Marcomm. In ASEAN Talks this time talked about how to maintain a reputation as Top Brand Airlines in ASEAN and the do’s and don’ts for reputation management.

Yuliana Riana P, MM as Head of CAPRS and Director of Research and Publication APRN, said from the research literature documents in 2016, Garuda Indonesia reached the World Top 10 Airline and The World Top 1 Best Airline Cabin Crew. This is a remarkable achievement for Garuda Indonesia in particular and of course became the pride for the people of Indonesia. This success once answered concerns of society in the ASEAN Economic Community (AEC).

Benny Butarbutar says that challenge for reputation management nowadays is 1) Regulation & Policy, 2) Public Behaviour, 3) Global Economic Challenge, 4) Digital Media Trends and 5) Media Environment. Benny Butarbutar also added that the reputation is not build overnight, but reputation is a track record of our lifetime.