Jakarta – The second session webinar on Career Clinic invited Mr. Alexander Nayoan for sharing his experiences. He is the Jakarta Hotel Association Advisor whose job is to guide the Public Relations, Marketers, or Sales Persons. In this COVID-19 period, in his opinion, to maintain a good product, in front of the house management can be key. Assumption that in the world of hospitality, the profession of PR and Marketing, very closely in terms of appearance. In reality, not only the profession, but all employees, as well as General Managers, need to look good, neat, and attractive. In this webinar, he shares his experience in this profession.

In the period of COVID-19, that needs attention is the mask and hand sanitizer used by the company for all workers in the company, as well as company guests. Masks and hand sanitizers must have the same brand and color, to be the hallmark of the company or hotel. All employees need to know how the stages or work processes are carried out. Like the words conveyed, it must be implemented correctly and correctly. “Go to the training department to learn how to stand up, and dress appropriately and correctly. This is important because when in the company the Marketer or Public Relations needs to do is 40% of the overall activities, 30% of the front of the house and 30% of the hard of the house “, he said.

Next, he gave a guest speech to COVID-19. Like a letter in the room from the General Manager or maybe other representatives who can inform about COVID-19. The homeworkers also helped make words from the letter. The sample messages are displayed on television in the room, or use the QR Code to access all information about COVID-19. “A PR can also make a video or film uploaded to YouTube or the company’s website. As much as possible a PR must be multitasking, to be able to reduce costs incurred, especially in this pandemic situation. So there is no need to involve many parties or other companies “, he explained.

As a PR in this pandemic period, it is also necessary to apply leadership or delegating, or ask GM to help explain to employees in helping to improve the quality of the company. Prepare various promotional materials, such as positive activities carried out by the hotel during COVID-19. It can also be described that the hotel or company is in good condition, even though the actual condition of the hotel is closed. This material is then communicated to various media. On this occasion, PR and Marketing are required to prepare ideas for companies or hotels to be superior in dealing with competitive situations when the situation returns to normal.

He acknowledged that people judge a hotel by the values ​​created by Public Relations. Then what needs to be considered is the relationship or work is not only limited to guests but also PRing to employees, how a PR sells hotels to employees, for example through the HR Department or Training Department. “It is necessary to make a system that is delivered out, also delivered to the employees of the company, so that they have the same perception or thoughts as Public Relations. It can also get to the company’s suppliers, especially to the owner. In this pandemic period, very few hotel owners make a profit, there are only 12% in the whole world, the rest decreases, even closes, then what can the owner be proud of besides profit, name brand, image, name, which is his duty as a Public Relations “, He said ending the webinar session.

Article by Putri Syifa

Photo source by YouTube Channel – LSPR Jakarta

YouTube – LSPR Jakarta