Jakarta – Career Guidance Seminar is a seminar held for Batch 20 students who are writing their thesis and will enter the workforce soon. This type of seminar helps students who are prospective fresh graduates get ready to face the world of work. But this time, it was not held in the LSPR Auditorium. In order to take the COVID-19 spread seriously, LSPR decided to hold this mandatory seminar through the online system.

The seminar was opened by the CEO of LSPR Institute of Communication and Business, Mrs. Prita Kemal Gani MBA. MCIPR. APR. She explained that to be a professional, one must be committed and reliable. “A professional must have good ethics and be well-groomed so that others have a good perception of us”, she added.

Continuing after Mrs. Prita, Vice-Rector 1 of LSPR Institute of Communication and Business, Dr. Janette Maria Pinariya, MM also took part in the seminar. She asserted, “as Gen-Z will dominate the workforce, fresh graduate candidates must have personal branding. Many people mistakenly think that personal branding is only owned by top-level people. But true personal branding must start from now. When applying for a job and meeting with HR, we must already have the branding so that HR will judge us as capable and suitable people in a company. At the end of her presentation, she advised that when we entered the workforce we must not stop as we must always develop our potential and networking as a form of self-upgrading.

Then, Ms. Elke Alexandrina, M.Sc. explained Etiquette, Business Ethics, and Personal Grooming. “With a new job, many things automatically change from our usual routine with new salaries, new routines, new habits, new looks, etc. Things like this should be considered from now on”, she said. She also stated that in the workplace there are three generations: the older generation, X generation, and then the Y / millennial generation, each generation has different characteristics.

Furthermore, Ms. Elke explained Business Etiquette. She said, “As new employees, we must understand manners and applicable regulations. The first impression is everything. We must make a good first impression as new employees by avoiding gossip, political talk, being better focused on the work to be done. CVs must be adjusted according to the industry. And don’t forget manners and attitudes.

Next was Ms. Candy Hernandez, M.Sc. who explained how to write a profile on LinkedIn. Why use LinkedIn? LinkedIn has 600 million members, 13 million companies, 20 million job offers, and 50 thousand skills. Ms. Candy explained, “The first stage is to make a profile that suits you. The next stage is to upload professional photos then add your industry/company. Then compile an interesting summary (draft a compelling summary). The next stage is to add previous work experience”. Finally the fifth stage, she reminded us to add examples of work that has been done, such as photographs or presentations. “If you have ever done any volunteer activities, it is better to include these as well”. 

Article by Dianka, Rahmadika

Photo source by YouTube channel – LSPR Jakarta

YouTube – LSPR Jakarta