CREATING INDEPEDENCY IN MUSIC WITH KLAZIK

“How to package uniqueness from its artists out of themselves. They create their own music and then market will come by itself.” said Aprilia Apsari, a vocalist of White Shoes & the Couples Company at the event Kaya Lewat Muzik (Klazik) which was held by Marketing 16-2C on Monday, June 15th 2015 in Prof. Dr. Djajusman Auditorium & Performance Hall, Campus B, LSPR, Jakarta.

This event was moderated by Febrian Nindyo who is also a student of Marketing 16-2C with several experts such as Mondo Gascaro a producer, Aprilia Apsari a vocalist from White Shoes & the Couples Company and David Karto a CEO of label record demajors. Klazik deeply took up what was indie music about and its development and also the differences with mainstream music. In this event, audiences are explained by the experts about indie music. The difference from major label record is that they have limitation to express their artwork regarding to market share. This event also engaged the audience to understand how people recognize their fondness of musician or artist they like, such as; through the audio packaging visually, new experience from the artist and the public and something that is interesting.

This event was welcomed by the audience and was also amused by the performances of Mondo Gascaro, Adera and Payung Teduh. Through this event, Klazik encouraged young people especially students of LSPR to be successful in the manner of music in an independent way. (Fany, Nina)