Jakarta – MarkPlus Conference 2021 was officially held on December 9, 2020. MarkPlus Conference is the biggest marketing event in Asia since 2006 which is usually held offline, but this year it was held virtually because of a pandemic. However, MarkPlus Conference still presents the best website quality, there is a 3D Virtual Conference that creates the best experience for every person who participates in this event. Mrs. Prita Kemal Gani, MBA, MCIPR, APR, as founder & CEO of LSPR Communication and Business Institute attended this event as a speaker at “Entrepreneurship Session: Woman Entrepreneurs”. The other speakers at this event were dr. Elia Gunawan, who is the Chief Executive Officer of Ella Skin Care.

Mrs. Prita Kemal Gani, MBA, MCIPR, APR, Founder & CEO of LSPR Communication and Business Institute as a speaker

Mrs. Prita Kemal Gani started a discussion with the theme “How can women businessmen survive and succeed?” Mrs. Prita shows some great women who are successful in business like Capt. Jan Becker, who is a midwife but tried other professions to become a helicopter captain, then he dared to form the Becker Helicopters Pilot Academy Australia. Then, Rachel Vennya who is an alumnus of LSPR, Rachel gave tips, “to be a successful business woman “You have to pray, have the blessing of your parents, and dare to try.” Mrs. Prita also told us about her own inspirational story, since as a child she had dreams of becoming a teacher, and then became interested in world public relations. Finally, she realized his dream of becoming a teacher combined with his passion for Public Relations, so that the LSPR Communication and Business Institute has been established for 28 years. According to Mrs. Prita “Dare” is a “Magic Word” for a businessman. “The business world cannot be seen from age, so they can become businessmen. And a businessman must have the courage to try new things, dare to dream of realizing what he wants, and dare to face failure,” she said.

Dr. Elia Gunawan, owner of Ella Skin Care presented her material “Heart of Woman”

Continued with a discussion with dr. Elia Gunawan, owner of Ella Skin Care with the theme “Core Purpose Ella Skin Care: Heart for women”. Ella Skin’s core purpose is to improve the quality of women’s lives because dr. Elia wants to create a more prosperous life for female workers. This company also always campaigns for its core purpose through social media, showing that every woman is beautiful, and must show an attitude of self-love. “Never insecure, all skin problems will be handled together and sure that every woman is precious.” she said. Dr. Elia also gave a sentence of enthusiasm to overcome business during a pandemic “We must be able to see this pandemic period from a different perspective, for example from selling offline then changing to online. Business people can search business information and new business opportunities.” she stressed. Moderator Yosanova Savitry, concluded both from Mrs. Prita and dr. Ellia can make an interesting sentence for a business woman, there is “Dare to think differently, because there will always be a lesson”. (Claudea)