Name:
Dr. dr. Syafiq Basri Assegaff, MA, CBM, IAPR.

Expert in:
Rhetorics & Persuasion, Crisis Communication, Strategic PR & Media Handling, and Intercultural Communication

Education:
Doctor in Communication Studies, Sekolah Pascasarjana, Sahid University, Jakarta
2023
MA in Journalism, University of Technology Sydney (UTS), Australia (scholarship)
2001
Grad Certificate (CBM), Marketing Management Module, Prasetiya Mulya Business
School, Jakarta
1993
Medical Doctor, School of Medicine, Padjadjaran University (Unpad), Bandung
1988

Professional Experience

Assistant Director, Postgraduate program, LSPR Institute of Communication & Business, Jakarta, Indonesia
Current (since 2024).

Senior Lecturer, LSPR Institute of Communication & Business, Jakarta, Indonesia
Current (since 2003).

Consultant – Media (part time)
Special Capital Region of Jakarta Provincial Government
February 2021 – December 2022

Promotion Consultant & Trainer.
Particip. GmbH of Germany; for Indonesian Human Rights NGOs training project in Jakarta
2017 –2018

Consultant, Various Organizations, Jakarta, Indonesia
2014-2016

Consultant, Communication for Development (C4D) – UNICEF Stunting Reduction Program, Aceh, Indonesia
July 2013 – December 2013

Consultant, Various Companies, Jakarta, Indonesia
2011-2013

Director, Marketing & Public Relations, Paramadina University, Jakarta
2007-2010

Program Communication, UNICEF Jakarta and Aceh, Indonesia
2005-2007

Public Affairs Officer, Australian Agency for International (AUSAID, DFAT), Jakarta
2002-2004

General Manager & Editor, ‘The Archipelago’ monthly bilingual magazine, Sydney, NSW, Australia.
2000-2002

Public Relations Staff, promoted as PR Manager, Private Group of Companies, Jakarta
1991-1998

Journalist, Tempo weekly magazine, Bandung and Jakarta, Indonesia
1983-1990

Publication / Research:

  1. “Using SEM Model for Fighting Diabetes: Strategic Communication Plan in Jakarta City, Indonesia” (as 2nd author). Jurnal Komunikasi: Malaysian Journal of Communication. December 2024. 40(4): 539-560. (2024)
  2. “Message Reception Analysis in Intercultural Communication during “Magnetic Resonance Imaging” Training in Hospitals”
    Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia. 2024. 9 (1), 211-225. (2024)
  3. “The Importance of Persuasion Strategies in Doctors’ Social Media Messages” (as 1st author). International Journal of Environmental, Sustainability and Social Science. November 2023. 4(6), 1835 – 1846. (2023)
  4. “Leveraging SEM for Fighting Diabetes: A Comprehensive Communication Roadmap for Jakarta”. Conference: LSPR 5th International Conference of Communication & Business (ICCB), Bali, Indonesia (2023).
  5. “Implementation of Coordinated Management of Meaning Theory in Intercultural Communication between Trainers & Participants during MRI Training.” (2023). Conference: LSPR 5th International Conference of Communication & Business (ICCB), Bali, Indonesia, (2023).
  6. “COVID-19: An Assessment of Creative Communication, Crisis Preparedness, & Resilience Building in Hospitality Business in Bali” (as first author). Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia. 7(1): 63-74, (2022).
  7. “Stigmatization and Dishonesty: How Doctors Communicate and Cope with Mental Issues among COVID-19 Patients in Indonesia.” European Scientific Journal 18 (30), 262 (2022).
  8. “Developing Multimedia-based Learning on Avoiding Imprecise COVID-19 Patients” (as first author); European Scientific Journal (22 March 2021), Educational Science Conference 2020, ESC. (2020)
  9. “Mungkinkah Covid-19 Sirna pada 2023 (“Will Covid-19 Gone in 2023”). Kompas daily, 8 March 2022, p. 7. (2022)
  10. “Mewaspadai ‘Long Covid’” (Beware of Long Covid). Kompas daily, 12 January 2022, p. 6. (2022)
  11. “Data accuracy vital for solid Covid-19 policies, responses” The New Straits Times, Malaysia: 4 September 2021 (2021)
  12. “Between political legacy and the pandemic.” The New Straits Times, Malaysia: 25 July 2021 (2021)
  13. “Bahaya Infodemi dan Covid-19.” (The Danger of Infodemic and Covid-19). Kompas daily, 21 Juni 2021. (2021)
  14. “Five Future Strategies for Fighting Covid-19”. The Jakarta Post, 2 June 2021. (2021)
  15. “Improve Vaccination Program,” Kompas daily, 26 March 2021. (2021)
  16. “The bigger threat the better in pandemic” The Jakarta Post, 23 February 2021. (2021)

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