He has areas of interest in Service quality, Consumer satisfaction, Consumer behaviour, Sustainable marketing strategy, Consumer Attitude, Buying Behavior, Employee Turnover, Strategic human resource management.
Selected Journal Articles
- Ganesh, R., & Haslinda., A. (2019). An Empirical Study of Student Satisfaction Evaluation with Perceived Performance View of Service Delivery Quality Dimensions in Malaysian Private Higher Education Institutions. International Journal of Service Economics and Management (Under Review)
- Ganesh, R., & Chatterjee, R.S. (2019). Exploring the Certainty of Reciprocal Relationship With Outcome Expectations in Water Conservation Efforts Among Generation Y: Social Cognitive Theory Approach. International Journal of Water (Under Review)
- Ganesh, R., Haslinda., A. & Raghaven, S. (2018). Satisfaction Evaluation of Perceived Performance Service Delivery Quality Dimensions in Malaysian Private Higher Education Institutions. International Review of Management and Business Research 7(2), 338-357.
- Ganesh, R., Haslinda., A. & Raghaven, S. (2017). An investigation of academic and social integration in private higher education institution in Malaysia as a moderating variable in relations to satisfaction toward students’ retention. International Review of Management and Business Research 6(4), 1543- 1560.
- Ganesh, R., Haslinda., A., & Santhi, R. (2016). Customer Satisfaction: An Interpretation of Theories with Disconfirmation Paradigm. The International Journal of Business & Management, (4)12, 270 -273.
- Raghaven. S., & Ganesh, R. (2015). Addressing Service Quality to Increase Students’ Satisfaction and Retention in Malaysian Private Higher Education Institutions. American Journal of Economics, 5(2), 243-250.
- Ganesh, R., & Haslinda, A. (2014). Evolution and Conceptual Development of Service Quality in Service Marketing and Customer Satisfaction. International Review of Management and Business Research, 3(2), 1210-1218.
Proceeding of Conference/Seminars/Colloquium
- Ganesh, R, & Rahgavan, S. (2014). Addressing Service Quality to Increase Students’ Satisfaction and Retention In Malaysian Private Higher Education Institutions. Proceeding of the World Conference on Economics and Business Management.
