Name:
Elke Alexandrina, MSc
Expert in:
Digital Marketing, Consumer Behavior, Public Speaking, Professional Study, Business Communication.
Education:
Pursuing Doctoral in Management & Business, IPB University
September 2022—Now
Master of Science Management Information System – Western International University
1999 – 2000
Bachelor of Science, Computer Information System – Arizona State University
1994 – 1997
Professional Experience
Head of Center of ASEAN Public Relations Studies
November 2024-Now
Full Time Lecturer
January 2022-November 2024
Head of Career and Employability Center, LSPR Communication and Business Institute
July 2020 – January 2022
Publication / Research:
Analisis Customer Relationship Marketing Melalui Linkedin Untuk Mengembangkan Brand Awareness: Studi Kasus Pada BDx Indonesia JA Putranto, E Alexandrina TheJournalish: Social and Government 5 (4) (2024)
The Role of Instagram in Shaping Consumer Decisions: Literature Review and Insights from Neuromarketing Studies E Alexandrina, U Sumarwan, LN Yuliati, P Nurhayati EVOLUTIONARY STUDIES IN IMAGINATIVE CULTURE 8 (Fall 2024), 443-453 (2024)
Business Communication Strategy of Tanah Abang Traders Facing the Flow of Live Streaming Commerce (LSC) JAW Elke Alexandrina, Latifa Ramonita International Journal of Science and Society (IJSOC) 6 (2024)
Perencanaan Kampanye Perlindungan Data Pribadi oleh Kementerian Komunikasi dan Informatikan Indonesia MK Alfina, WK Prabowo, E Alexandrina Innovative: Journal Of Social Science Research 4 (4), 14539-14548 (2024)
Komunikasi Antarpersonal RF Marta, C Chrisdina, R Winangsih, M Usman, GHJA Wattimena, CV WIDINA MEDIA UTAMA (2024)
ANALISIS KOMUNIKASI KELOMPOK KOMUNITAS THE POWERBUFF GIRLS DALAM UPAYA MENDUKUNG PEMBERDAYAAN PEREMPUAN DI JAKARTA: Komunitas Powerbuff Girls M Wiguna, E Alexandrina, L Ramonita TheJournalish: Social and Government 5 (1), 139-147 (2024)
Understanding the motivation of purchase decision making of KPOP Seventeen’s merchandise in Weverse Shop E Alexandrina, L Ramonita, A Anindita Jurnal Mantik 8 (1), 704-713 (2024)
STRATEGI CONTENT MARKETING KIENKA MELALUI INSTAGRAM STORY UNTUK MEMPERTAHANKAN BRAND ENGAGEMENT: Studi Pada @kienka.id A Marhietta, E Alexandrina TheJournalish: Social and Government 5 (1), 119-128 (2024)
Personal Branding Vina Muliana sebagai Content Creator Edukasi di TikTok AF Hayu, E Alexandrina Jurnal Ilmu Komunikasi dan Bisnis 9 (2), 135-146 (2024)
Faktor Keberhasilan Promosi SKINTIFIC dengan Mengimplementasikan Digital Marketing pada TikTok A Damayanti, E Alexandrina Journal of Research on Business and Tourism 3 (2), 131-147 (2023)
Pengaruh Product Placement Makeup Colorgram dalam Drama Korea True Beauty pada Minat Beli Penonton N Amadea, A Elke LSPR Communication and Business Institute (2023)
Pelatihan Branding & Social marketing “Branding for a Good Cause” untuk UMKM Empowaste di Palembang, Sumatera Selatan L Ramonita, E Alexandrina, A Kamila Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan 3 (4) (2023)
@kiossahabat.id as social media marketing by Asperger individuals SU Suskarwati, EA Puruhito, AH Simanjuntak, AJC Sagala, BR Satria Sustainable Development in Creative Industries: Embracing Digital Culture (2023)
Penerapan Strategi Experiential Marketing pada Klinik Kecantikan Miracle Aesthetic Clinic Kemang Jakarta ME Walukow, E Alexandrina Journal of Research on Business and Tourism 2 (1), 1-14 (2022)
Analisis Personal Branding Jasa Makeup Artist Melalui Media Sosial (Studi Kasus Pada Makeup Artist Muhdia Rafika) A Masyurah, E Alexandrina LSPR Communication and Business Institute (2022)
PROSES DIFUSI INOVASI PEMBERDAYAAN IBU RUMAH TANGGA RUSUN MARUNDA DALAM MEMPRODUKSI KAIN BATIK SEMANGGI (STUDI DESKRIPTIF PADA LABEL SEJAUH MATA MEMANDANG) MB Simanjuntak, E Alexandrina (2022)
Komunikasi Interpersonal Pada Komunitas dalam Mencapai Aktualisasi Diri Orangtua tunggal Perempuan Dikala Pandemi E Alexandrina, P Nova, C Chrisdina JIKA (Jurnal Ilmu Komunikasi Andalan) 4 (2), 112-129 (2021)
Pengaruh kualitas produk dan kualitas pelayanan terhadap kepuasan pelanggan Tanamera Coffee Pacific Place SI Laetitia, E Alexandrina, SF Ardianto Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) 5 (1), 1699-1721 (2021)
Building Customer Engagement Through User-Generated Content: A Case Study on@ Bt21Stuff. Id AA Putri, E Alexandrina Journal of Research on Business and Tourism 1 (2), 157-170 (2021)
Relationship Marketing on Loyal Customer RJ Putra, E Alexandrina Ultimacomm: Jurnal Ilmu Komunikasi 11 (1), 53-68 (2019)
PEGARUH IKLAN LAYANAN MASYARAKAT TERKAIT MASYARAKAT EKONOMI ASEAN DI YOUTUBE DAN CULTURAL INTELLIGENCE TERHADAP MINAT BERKARIER MAHASISWA UNTUK BEKERJA DI LUAR NEGERI SDW Saputri, E Alexandrina Scriptura 8 (2), 49-55 (2018)
