Overview Visual Communication Design
The Visual Communication Design (VCD) Study Program at LSPR Institute of Communication and Business is designed to nurture creative professionals who are skilled in crafting compelling visual messages for diverse media and platforms. The program combines theoretical knowledge, technical expertise, and creative exploration to prepare students for careers in the fast-evolving fields of graphic design.

Graphic Design Communication (GDC)
The Graphic Design Communication (GDC) concentration under the Visual Communication Design (VCD) Study Program at LSPR Institute of Communication and Business focuses on developing students’ creative, technical, and conceptual abilities in visual communication. This concentration emphasizes solving communication challenges through design, preparing students to produce engaging and effective visual content across digital and traditional platforms.

Students will master industry-standard tools, such as Adobe Creative Suite, and engage in design thinking processes to approach projects with innovation and precision. The curriculum spans from print design to digital media, equipping students with versatile skills to meet the demands of today’s design landscape.

Key Learning Areas:

• Core principles of graphic design, including typography, colour theory, and layout
• Branding and identity development for businesses and personal projects
• Digital illustration and vector graphic creation
• Motion graphics and animation for web and social media
• User interface (UI) and user experience (UX) design focused on enhancing usability and visual appeal
• Creative problem-solving and design thinking strategies
• Visual storytelling for multimedia platforms

Graduate Profiles of Design Communication (GDC)
“Bachelor of Arts in Design (BA in Design) with the expertise to create compelling visual messages that resonate with various audiences. They will develop proficiency in digital and traditional design tools, combining aesthetic sensibility with practical design skills to produce innovative and effective communication solutions.”

Careers in Graphic Design Communication (GDC)

• Graphic Designer 
• Illustrator
• UI/UX Designer
• Art Director
• Motion Graphic Designer
• Brand Strategist
• Freelance Designer