In the contemporary world popularly known as “Gender Equality” describes the rights, opportunities and fair treatment for all, without exception because of gender identity. More than just closing the gap between genders, gender equality also aims to stop discrimination, bias and negative images that often color our society. In the spirit of the legendary R.A. Kartini, this principle upholds that every individual, regardless of gender, has the right to equal opportunities in every domain.
Taking inspiration from the hot issue of gender equality, the LSPR Advertising Society annually presents a celebration of creativity, the Advertising Creative Exhibition (ACE). Through ACE, young talents from the LSPR Advertising Society get a stage to showcase their innovative digital design works. And in the fourth edition of this exhibition, they returned with the interesting theme ‘Gender Equality’, which was given the tagline SETARA “Setingkat dan Sederajat”.
At this exhibition, one of the attractions is spectacles that glow in the dark with the ‘Glow In The Dark’ concept. Not only that, the works applied to product bundling packaging or display boxes will also be displayed during the event.
With this exhibition, the LSPR Advertising Society’s hope is to convey an important message about equality between men and women, affirming that all individuals have the same rights and opportunities. All, male or female, are equal beings.