Jakarta – On Friday 29th October 2021, with a total of 34 students from Digital Media & Communication Advertising (DMCA) Batch 22 presented their portfolio Digital Advertising Plan on Factual Brand in Indonesia to be assessed by our external assessor from Edith Cowan University (ECU), Australia.

The team

The speaker

Within this project, Students will be able to understand practical theory in online advertising, develop relationships between brands, online promotion media and visuals, and be able to create promotional concepts and media selection according to the brand and target audience. Starting from identifying digital problems and exploring possible solutions, develop digital solutions and strategies to reach action, work collaboratively with a team, and present the prototype digital solutions to clients.

The participants

As the ceremony begun, LSPR’s Dr. Sri Ulya Suskarwati, Head of UGP in Communication Faculty at LSPR Communication & Business Institute and Prof. Mark Mcmahon both started off the ceremony and gave their welcoming remarks, motivation and warming speech for the students who worked hard and gave their best performance on finishing their ideas for their portfolio.

The speaker

The speakers

A total of 7 groups created a creative digital strategy to gain AIDA (Awareness, Interest, Desire, and Action) with 25 minutes presentation and 15 minutes of Q&A for each group with the external assessor, Prof. Mark McMahon

Group 1: Arunakara – Tuupai Apps

Group 2: K.art.on – Luberger

Group 3:La Mouette – Dot. Creative

Group 4:Level Up – Meicin MakeUp

Group 5: More – Maxim

Group 6: OutrightCreative – Mentaistic.id

Group 7: Sandbox – Pizzza Dealer

The speaker

Each presentation contained the Brand Identity, Customer Relationship Management, and the visualization of the digital solutions and strategies consisting of social and digital media. After more than 5 hours, the international exam was successfully finished.

Prof Mark Mcmahon closed the assessment by stating his confidence about the students’ work which really reflects the performance of good to excellent in comparison to similar units in ECU’s Digital Media-oriented courses.

“I would say all of these projects were good to excellent and easily met the standard that we would expect in our own programs. Pass my biggest commendations to all the students and their teachers – it was a privilege to hear the students and see such high quality work!”

Thank you so much for all the dedication and for the remarkable job from our LSPR DMCA Students Batch 22 and see you next year for Batch 23!