Jakarta – Friday, 12 November 2021, LSPR held the 3rd and 4th session of the 3rd LSPR OMNI series in collaboration with Chulalongkorn University, Thailand and School of Communication & Reputation, India.

The third session featured Dr. Remy Jarry, Senior Lecturer at Chulalongkorn University, Thailand and was moderated by Ms. Kenyo Kharisma, lecturer from LSPR Communication and Business Institute while the fourth session featured Prof. Rajkamal Pandey, Group Head at Adfactors PR & Adjunct Faculty at School of Communication & Reputation, India and was moderated by Ms. Elke Alexandrina, lecturer from LSPR Communication and Business Institute.

The presentation material

Prof. Rajkamal Pandey described Integrated Marketing Communication as an important knowledge to learn in order to help marketers have a better understanding about marketing tools and plans that are going to be used in marketing strategic plans in order to achieve its goals. The right mix and match of integrated marketing communication gives a big impact to the marketing performance.

Integrated Marketing Communication acts as a concept where companies integrate and coordinate their various communication channels to convey messages clearly, consistently, and to attract the attention of the target market regarding the organization or products, explained Prof. Rajkamal Pandey.

Measured KPI standard by using mystery shopping

Dr. Remy Jarry further explained that, in order to increase the management performance, we need KPI standards. One of the KPI standards that can be measured is by using the mystery shopper concept, through mystery shopper marketers could get the real results and tangible results through qualitative and quantitative questions of KPI.

Dr. Remy Jarry also added that a well planned mystery shopper shows the advantages and disadvantages of a management programme from the targeted market side. It is designed to measure the quality of sales and service. Evaluating the program after doing mystery shopper is a must in order to increase the management performance.

The participants

The participants

LSPR OMNI is part of a lecturer exchange programme, an initiative to balance the student’s online and offline academic learning in addressing the “new normal” environment.  LSPR OMNI is similar to LSPR Lecturer Exchange Programme, however due to travel restrictions, we wanted to continue the implementation by making this available online. LSPR OMNI started in 2020 where international lecturers come and teach LSPR students through online classes. This year, LSPR OMNI will be held  from 29th October 2021 until 17th December 2021. The distinctiveness of this year’s session of LSPR OMNI is that the sessions are available for all LSPR students without any limitation. We want to reach and invite all LSPR students to join and take learning beyond borders.