INTERNATIONAL CLASS
We Nurture Creativity, Innovation and Diversity
International Academic Study Programmes:
International Work Experience
Dual Degree Programmes
International Workshops
Intercultural seminars on and off campus
Qualification status : Undergraduate (S1)
Course : Communication
Concentrations : Public Relations and Communication & Marketing Communication
Credits : 145 credits
Years of study : 3 Years
Language Medium : English
Class Shift : Afternoon (13.00 – 16.30)
Public Relations & Digital Communication
This concentration produces Public Relations practitioners who are able to apply PR techniques and strategies, as well as analyse trends, issues and handle crisis through the optimisation of digital technology, so that good relationships can be established between organisations and the public, both internal and external stakeholders.
CORE SUBJECTS:
- Writing For Public Relations
- PR Strategic Planning
- Event Management
- Etiquette, Protocol & MC
- Crisis Communication Tactics
- Media Relations Management
- Corporate Social Responsibility & Community Relations