Associate Professor at the Communication and Journalism Department and Director for University Advancement at De La Salle University-Dasmariñas (DLSU-D). He is a former two-term National President of the Philippine Association of Communication Educators (PACE). He is also a member of the Board of Management of the Asian Media Information Research and Communication Centre (AMIC).
He was a recipient of the Educational Technology Innovation Award given by the DLSU-D Center for Innovative Learning Programs. He was also honored as a Distinguished Alumni for Communication Education by the College of Development Communication of UPLB.
