MARKETING COMMUNICATION

Marketing Communication

The students of this concentration are taught to be able to create a marketing communication concept and planning as well as monitoring the implementation of marketing communication strategy and tactics based on the knowledge and understanding of various types of businesses.  Students will be taught to understand marketing communication tools such as market research and analysis, planning, coordination, pricing, promotion, advertising and distribution channels for a product management.

Menghasilkan Sarjana Ilmu Komunikasi sebagai praktisi komunikasi pemasaran yang berfokus pada komunikasi pemasaran dengan keunggulan dalam penyusunan strategi merek, riset pemasaran, pemasaran digital, dan manajerial.

Core Subjects

• Consumer Behavior I

• Digital Marketing Communication

• Creative Content in Marketing Communication

• Strategic Branding I

• Trend & Issues in Marketing Communication

• Integrated Marketing Communication I

• Brand Activation

Career Opportunity

• Direct Marketing

• Market Researcher

• Brand Manager

• Account Executive

• Marketing Officer

• Marketing Executive

• Marketing Manager

• Marketing Communication

• Marketing Public Relations

• Marketing Director

• Product Manager

• Advertising & Production Manager