Build a brand image in order to impress the mind of the customer is an important task that must be made by a company. PR Corner, entitled “Building and Managing Your Brand” discussed about how a company can build its brand properly. The event was held last Monday, June 22, 2015, at Prof. Dr. Djajusman Auditorium and Performance Hall, Campus B LSPR at 19:00 to 21:00.
Roger Van Tongeren-General Marketing & Communication Starbucks Indonesia
Yuswohady-a brand expert, Managing Partner at Inventure & Book Author
The speakers were Roger Van Tongeren-General Marketing & Communication Starbucks Indonesia, and Yuswohady-a brand expert, Managing Partner at Inventure & Book Author. The discussion was on air live by LITE FM hosted by Ms. Prita Kemal Gani, MBA, MCIPR, APR and Ariel Brown as co-hosts.
Question and answer session. One of the participants asked about how to build personal branding in social media
Plaque appreciation to the speakers.
Yuswohady explained to build a great brand, a company needs three stages, which is brand awareness, brand association, and loyalty by customer. Roger Van Tongeren explained, a reputation also takes time and to keep it, its not an easy thing. This event was also enlivened by performances PR Corner band that sang several songs.
