KNOWLEDGE

1. Understand general theories and concepts in communication science in accordance with the dynamic development of communication technology.
2. Understand the phenomena of public relations, marketing and international relations using the theories and concepts of communication science.
3. Understand the concepts, rules, and methods of communication research.
4. Understand the rules/ethics in the process of interpersonal communication, group communication, organisational communication, and mass communication.

GENERAL SKILLS

1. Able to apply logical, critical, systematic, and innovative thinking in the context of the development or implementation of science and technology that pays attention to and applies humanities values, according to their field of expertise.
2. Able to make appropriate decisions in the context of solving problems in their area of expertise, based on the results of analysis of information and data.

SPECIFIC SKILLS

1. Able to conduct research, measurement, monitoring, and evaluation of campaign planning and the effectiveness of strategic communication activities
2. Proficient in identifying communication issues and challenges in strategic decision-making, including social-cultural, business, and public aspects

ATTITUDES

1. Have adaptive behaviour and be persistent in facing challenges in every given task
2. Have ethics and law, be independent, responsible, uphold integrity and excel in producing works.

GRADUATES PROFILE

Overview Public Relations & Digital Communication

It is one of the five most popular career choices in the world. Graduates of Bachelor of Communication Studies with a concentration in Public Relations & Digital Communication are a good main capital, to achieve career goals in the field of Public Relations. This program prepares graduates to be able to practice Public Relations techniques by fulfilling digital technology capabilities effectively in companies, organizations and the wider community. Students will learn to understand problem solving, design strategies to package and utilize information in a variety of media and platform options available both offline and online with a balanced learning system between theory and practice. The main objective of the concentration of this course is to instill awareness of the importance of communication within the company to the community, so that graduates are able to make strategies and plans for Public Relations activities that can improve the image of a company and organization.

Graduate Profiles of Public Relations & Digital Communications

“Bachelor of Communication Science with an understanding of the theory and concepts of communication science with special skills as a representative public relations program designer in achieving a positive image.”

Careers in Public Relations & Digital Communication

• Public Relations Officer
• Public Relations Executive
• Public Relations Counsellor
• Public Relations Manager
• Press Relations Officer
• Head Of Corporate Communication
• Marketing Communication Manager
• VIP External Affair
• Investor Relations Manager
• Corporate Secretary
• Publisher Marketing Public Relations
• Digital Industry (Start Up)

Overview Marketing Communication

Marketing Communication is a technique to prepare a good product (or service) with good quality in a good situation and place. a good product (or service) with good quality in a good situation and a good place and gain profit in a sale or activity. By Therefore, Marketing Communication is not just a task to sell a product, but rather how one to be able to sell products, but rather how one communicates what is to be sold. communicates what to sell, how to sell it, and where to sell it. where the product is sold.

Graduate Profiles of Marketing Communication

“Bachelor of Communication Science with an understanding of communication science theories and concepts who are skilled in formulating brand strategies and are able to communicate them according to market trends.”

Careers in Marketing Communication

•  Market Researcher
•  Brand Manager
•  Account Executive
•  Marketing Officer
•  Marketing Executive
•  Marketing Manager
•  Marketing Communication
•  Marketing Director
•  Product Manager
•  Advertising & Production Manager