Name:
Raymond Siregar, M.B.A.
Expert in:
Marketing Communication
Education:
Universitas Gadjah Mada (UGM)
Master of Business Administration – MBA, Marketing
Universitas Trisakti
Bachelor’s degree, Marketing
Professional Experience
LSPR Communication and Business Institute
Full-time Lecturer Jun 2023 – Saat ini
Assistant to Head of Undergraduate Programme in Marketing Communication studies Jun 2023 – Jan 2024
Lecturer
Universitas Trisakti
Data Analyst
Pekerja Lepas Mei 2019
Business Consultant
Noble Coffe Nov 2020 – Apr 2021
Marketing Department Specialist
PT. Mazda Motor Indonesia Mei 2016 – Aug 2016
Publication / Research:
(2019). Linking social media marketing activities with brand love: Perspective on brand fashion. International Journal of Recent Technology and Engineering 8 (2), 314-21
(2021). KONSEKUENSI AKTIVITAS PEMASARAN GAMIFIKASI PADA LOKAPASAR DARING DI INDONESIA. Universitas Gajah Mada.
(2024). ANALYZING CONSUMER BEHAVIOR AND MARKETING STRATEGIES FOR GREEN SKINCARE BRANDS IN INDONESIA. M Christina, ALK Jayananda, RR Siregar, F Rahayu.
(2023). The Role of Social Media Influencers in Increasing Tourists’ Visit Intention in Indonesian Marine National Park. Jurnal Minds: Manajemen Ide dan Inspirasi 10 (2)
(2016). TELAAH KINERJA PAMERAN PADA PT AUTOMOBIL JAYA ABADI-MAZDA JOGJA. Universitas Gajah Mada.
More on Google Scholar: https://scholar.google.com/citations?user=3ah4v2gAAAAJ&hl=id
