Jakarta – Storytelling now becomes a tool that other people do to replace marketing activities which usually only focus on sales. Nowadays people tell stories to sell their products. In the online seminar series # 6, The Faculty of  Business carries this theme to be discussed with the Founder & CEO of the LSPR Institute of Communication and Business, Ms. Prita Kemal Gani, MBA., MCIPR., APR.

Founder & CEO of the LSPR Institute of Communication and Business, Ms. Prita Kemal Gani, MBA., MCIPR., APR. as a speaker

Ms. Cyntia Keliat, MPA Deputy Head of Undergraduate Program in Management as a moderator

Mrs. Prita said several things about how to make a good storytelling, namely by providing the essence of a humanity story (Humanity), in which there is a hero figure, a story based on fact (Base on fact), the story told must also be relevant and told with details. In addition, a story that gives a little surprise in it can also make the storytelling more interesting and continue to be remembered by the listener.

All Webinar Participants

In this session, Ibu Prita also told a number of worldwide stories that were loaded with the essence of humanity, heroes, based on fact, relevant, detailed and also full of surprises such as businessman historical stories such as Frank & CO, Godiva products, Disney and many more. Storytelling has really become a very effective tool, especially in a world that is increasingly attached to digital platforms like lately.