Jakarta, 4 December 2020 – The Business Faculty, LSPR Communication & Business Institute (LSPR) collaborated with LSPR Plaza with 3 speakers to hold a seminar through online media (webinar) on Friday, 4 December 2020. The topic of the Webinar itself is “Building MSMEs. Indonesian culinary “. Minister, Deputy Chief of Mission of Indonesia Embassy in Beijing, China: Dino Rachmadiana Kusnadi, Founder of the OK OCE Indonesia Social Movement: Dr. Indra Cahya Uno, then Special Staff of the Minister of Cooperatives and SMEs of the Republic of Indonesia namely Tubagus Fiki Chikara S., SE, MM attended as Speaker. The remarks from The Founder & CEO of LSPR Communication and Business Institute, Prita Kemal Gani., MBA, MCIPR, APR. This virtual launching event was hosted by Jati Paras Ayu., M.M.Par, Assistant Head of Tourism Study Program LSPR Communication & Business Institute, and moderated by Elke Alexandrina, M.Sc. ; Lecturer, Program Director of London School Academy [LSA], Head of Career Guidance and Internship. This event was attended by as many as 140 participants, both from LSPR students and lecturers as well as other institutions, as well as other Young Entrepreneurs in Indonesia.

Opening remarks from Mrs. Prita Kemal Gani., MBA, MCIPR, APR

The 2021 Culinary Entrepreneur Award is an award for entrepreneurship in the culinary field with an assessment focus on product innovation and marketing, as well as the first culinary entrepreneurship award in Indonesia. This recognition is expected to be a benchmark or benchmark for the success of Indonesian culinary MSMEs in running their business, become motivation and inspiration in creativity and innovation, and become a learning arena for culinary business development. The categories that will be completed are: Appetizer (Indonesian / Fusion), Soup (Indonesian / Fusion), Main Course (Indonesian / Fusion), Dessert (Patisserie & Bakery) – (Indonesian / Fusion), Beverages (Coffee or NonCoffee). Participants are culinary entrepreneurs who have been operating for at least 1 year in the greater Jakarta Jabodetabek area. Participants who are interested in participating in this event are expected to send material in the form of a short presentation with the content: Name of UMKM, History and Milestone, Profiles of MSME owners, product categories being competed for: product photos, product descriptions, product prices, marketing strategies (segmentation, targeting, positioning ), use of social media for sales and marketing, use of ride-hailing as a partner for product delivery, media coverage, general turnover for one year, awards that have been won and testimonials. The material is packaged in a PDF presentation of at least 10-15 slides, all entries in this competition will then be verified by the committee and assessed by a competent jury. All complete data can be sent via email to [email protected] cc [email protected].

Mr. Dino Rachmadiana Kusnadi as a speaker

Dino Rachmadiana Kusnadi explained that evaluating culinary based on product and marketing, as well as innovation. Indonesian culinary has Local Genius and Authentic points. Authenticity is a characteristic of each province. Three Elements in Authentic, namely the food is recognized by residents and has a history, the food has raw materials, and is cooked with special techniques. Culinary authenticity in Indonesia must be maintained, this is expected so that MSMEs can maintain culinary authenticity in Indonesia. Culinary in Indonesia also has to have uniformity in authentic food, because the average Asian person wants to know what makes Indonesian food so special. It can be said that Indonesia has extraordinary spices and has been known by all countries for its spices.

Dr. Indra Cahya Uno as a speaker

Dr. Indra Cahya Uno explained the material on “Becoming a Successful Independent Entrepreneur”. Like a fruiting tree, to be able to do culinary entrepreneurship requires a mindset, this is called a successful and independent entrepreneurship, namely being financially independent, not dependent on others. Based on data for August 2020, 7.60% of Indonesia’s population is unemployed. As for ways to overcome unemployment, namely creating jobs with training and business assistance. These things are called the business mindset, where we must be productive humans. Closing the presentation, there are 4 things that need to be known to become an entrepreneur,  Work Harder, Work More Completely, Work Smarter and Work More Sincerely.

Mr. Tubagus Fiki Chikara S., S.E., M.M. explained his material

Tubagus Fiki Chikara S., S.E., M.M. explained that currently, Indonesia’s economy is in a minus position, in contrast to its neighboring country, namely Singapore. One of the best solutions our country has today is MSMEs. As for the program of the Ministry of Cooperatives and SMEs to maximize the potential of the domestic market, namely product standardization and certification, product marketing (offline), cooperative corporatization, UMKM Go Digital, and involvement of KUKM in the procurement of goods and services. UMKM Go Digital is an excellent strategy in dealing with a pandemic like this. The Digital Market or it can be abbreviated as PaDi UMKM is a digital platform that brings together MSMEs with BUMN to encourage the efficiency of BUMN shopping transactions at MSMEs, expand and making it easier for MSMEs to get access to finance, expanding MSME marketing channels, and helping to prepare MSMEs through transactions that will be carried out frequently digital. All of the above explanations are expected that all MSMEs in Indonesia can survive and be able to provide wide employment opportunities and together can be a solution to the current economic conditions.